Ninie's Story
Ninie Ghana is a ready-to-wear womenswear brand redefining what it means to be a powerful woman—through bold fashion and even bolder purpose.
This brand was born out of a woman’s refusal to be limited.
My mother was denied an education simply because she was a woman. But she made a promise: “If I ever have daughters, they will go to school.” And she did—especially for her girls.
With her basic education and not being able to continue, she went to learn the trade of making dresses. Women from across our community—strong, powerful women—came to her to have their clothes made. I grew up watching them walk in with pride and leave with even more of it. I didn’t realize it at the time, but that space became my classroom. That’s where I began to understand the power of women—our stories, our ambition, our impact.
That’s where Ninie started.
In 2013, when I first began designing for myself, I knew it was always more than clothes. Ninie, officially named in 2016, was about women owning something—owning their image, their confidence, their narrative. And most of all, it was about inspiring young girls to not be limited by their environment, but to create change whenever and wherever they can.
What sets Ninie apart is our use of the Xakui technique—named after the Ewe word for broom, a symbol of unity in strength. Traditionally associated with powerful women, Xakui represents how individual strands come together to form something unbreakable. You’ll find this technique expressed in different ways throughout our designs—a thread of cultural pride and collective resilience woven into every piece.
At Ninie Ghana, we don’t just design fashion.
We build confidence. We challenge norms. We champion resilience.
We’re dressing a new era of badass women—because being a confident, empowered woman is more than a look.
It’s a mindset.
Vision
To become a globally recognized fashion brand that empowers bold, ambitious women through culturally rich, statement-making designs—honoring craftsmanship, embracing heritage, and celebrating the true meaning of power.
Mission
At Ninie, we design empowering fashion for the confident, modern woman—Millennial and Gen Z baddies who lead with purpose and style.
We fuse bold silhouettes with heritage techniques like Xakui—an Ewe symbol of unity in strength—to create ready-to-wear pieces that express identity, resilience, and unapologetic power.
Every Ninie piece is made with intention: to elevate the woman who wears it, inspire the next generation, and leave a lasting cultural mark on fashion.
Values
- Empowerment
- Legacy
- Boldness
- Heritage
- Authenticity
- Excellence
- Integrity